Vancouver, BC – November 19, 2013 Kryton International Inc. has been recognized for excellence in marketing by the Construction Marketing Association (CMA), at the annual STAR™ Awards held in Naperville, IL.. The CMA is the industry body which represents marketing within the construction industry in North America.
Kryton was the three time WINNER of the 2013 SUPERSTAR Award for the categories of:
Additionally, in 2011, Kryton received a STAR Award for their new Brand Identity.
“Emotional engagement is as important in B2B marketing as in consumer marketing. Emotional engagement is the gateway that sparks interest and allows you to explain the technical merits of a product. Too many initial facts or scientific support upfront can result in the potential prospects eyes glazing over,” said Rolf Skala, Marketing Director for Kryton. “Instead we focused on sharing the visceral emotional insights which directly impact their business – be it a leaking wall they could see and touch or humorous cartoon explainer videos which dramatizes the real challenges the construction industry faces”. Skala continues, “Visceral insights has allowed our prospects to identify with the waterproofing issues quickly, effectively, and above all – emotionally igniting conversations which would otherwise take longer to cultivate in the B2B environment.”
The CMA STAR awards recognize excellence and showcase the best in 16 marketing categories and 78 sub-categories including advertising, branding, website design, social media, brochures, catalogs, new product launches, packaging, photography, promotions, publicity, merchandising, trade shows, videos, employee communications, and integrated marketing campaigns.
“Kryton International Inc. was recognized as the winner for multiple categories in the construction industry,” states CMA Chairman Neil M. Brown. “The CMA STAR Awards showcase the very best in marketing, effectiveness and creative execution.”
About Kryton International Inc.
Kryton International Inc. provides the most effective concrete waterproofing systems in the world. With over 40 years of experience, 50 distributors worldwide, and more than 10,000 successful waterproofing projects, Kryton is recognized and acknowledged as the leader in taking the risk out of concrete waterproofing globally. Learn more at www.kryton.com
About the Construction Marketing Awards The Construction Marketing Association (CMA) provides professional development and training, resources and information, networking and recognition to marketers in the construction industry. CMA sponsors the annual STAR Awards, and the Certified Construction Marketing Professional (CCMP) program. Full information on the association is available on the website at www.ConstructionMarketingAssociation.org. The site links to the award-winning Construction Marketing Blog with marketing news, resources and related content, and the association’s Twitter, Facebook, YouTube and LinkedIn pages.