HEAD OF MARKETING

Are you looking for a new challenge while continuing to make a difference?

Kryton International is a highly respected and successful world innovator in concrete waterproofing and durability solutions. Established in 1973 and headquartered in Vancouver, Canada, Kryton is present in over 40 countries through an extensive distributor network and employees. With innovative and award-winning Smart Concrete Solutions®, this fast-growing, privately-owned company constantly seeks new ways to expand its leadership position globally. With projects and people in Canada, the USA, India, China, the Middle East, Europe, Africa, Asia Pacific, and Latin America, Kryton continues to provide innovative systems to build sustainable cities of the future. We pride ourselves on solving the world’s infrastructure with a team of dedicated professionals that care deeply about systems that work! For more on Kryton International, visit www.kryton.com

THE OPPORTUNITY

Reporting directly to the President and CEO, this leadership role sits at the executive table. Leading the marketing team and working in lockstep with the sales team, the Head of Marketing will be responsible for the strategy, development, and execution of Kryton’s global marketing and demand generation programs, with a focus on driving high-quality leads, exceeding pipeline, and revenue goals, and driving brand awareness for Kryton solutions within the global concrete and construction sector.

You will play a key role in developing our global corporate strategy, focused on our industry-leading waterproofing technology and launching innovative new technology related to low-carbon concrete and smart sensor technology.

THE IDEAL CANDIDATE 

The ideal candidate is a highly analytical and data-driven marketing leader who “gets stuff done.” You build and coach teams to achieve excellence.  You engage and influence at the executive team level with a proven track record of success in driving revenue and leading high-performance marketing teams. You are highly strategic, with the ability to move to tactical execution while maintaining a focus on strategic priorities. You have demonstrated experience in partnering with sales and sales leadership on campaigns driving revenue growth. The Head of Marketing sets the tone for the Company’s corporate and product messaging, delivering a compelling value proposition and driving demand for Smart Concrete Solutions®.

KEY TASKS AND RESPONSIBILITIES 

The Head of Marketing is responsible for marketing strategy and budgets, demand generation, content and marketing communications, channel marketing, brand/PR, metrics and KPI, employee development, and leadership.

REQUIREMENTS

• Minimum 5 years’ experience in B2B demand generation, preferably enterprise-level programs (email campaigns, webinars, events, advertising, content, social media, etc.)
• Account-based marketing experience is a strong plus, familiarity with a manufacturing or technical products environment is preferred
• Bachelor in Marketing or Business Administration or equivalent professional qualification
• Knowledge of best practices for sales and marketing operations, automation and workflow processes; understanding & experience with lead management (lead scoring, nurturing, handoff) marketing automation and demand generation with focus on revenue impact
• Technology savvy with web, marketing automation (preferably Hubspot), Google Analytics, and other demand generation related tools and platforms
• Demonstrated experience of partnering with sales and sales leadership on campaigns driving revenue growth
• Exceptional team leadership and mentoring skills with track record of promoting a positive, productive and engaged work culture within and across teams, with a strong voice of customer orientation
• Ability to coordinate with other team members of assorted responsibilities situated across multiple time zones
• Exceptional interpersonal, teamwork, and culture-building skills with a strong customer service orientation
• Strong organizational skills: the ability to multi-task, prioritize issues/escalations, and manage many projects simultaneously
• Develop a deep understanding of our product, our target audience, and the buyer’s journey
• Familiarity with the construction and concrete industries and topics of securing specifications, green building, and embodied carbon is a plus
• Excellent oral, written, and visual communication skills, including above-average presentation skills

JOIN THE KRYTON TEAM 

The extraordinary people on our team have made all the difference. We have proven it by winning the 10 Best Companies to Work For in BC Award 4 years in a row.

Kryton employees love to work here. We are a family who cares about each other. Our leaders are strong and inspiring, and we are proud of our service and Smart Concrete Solutions®.

We thank all applicants. Only those to be selected for an interview will be contacted.

HOW TO APPLY 

If you are driven to succeed, please CLICK HERE to complete your application. We thank all applicants, however, only those to be selected for an interview will be contacted.