Vancouver, B.C. – (November 1, 2011)
As China continues its journey towards superpower status, Kryton International Inc. resumes their investment in their China operation with the addition of three new hires in the sales and marketing departments. With China being positioned to move into being the largest construction market in the world, Laixin Guo and Marco Zeng have joined Kryton China as territory managers of Eastern and Northern China respectively. Both come with backgrounds in successfully winning large projects and managing the critical local distributor relationships. Christine Zhou will be driving marketing initiatives to support them with timely market information and marketing tools created specifically for the China market.
These three new additions to the existing team have solidified Kryton’s presence in China as they focus on identifying new and existing construction projects that require concrete waterproofing solutions. Laixin Guo and Marco Zeng will be supporting the distribution channel for the China market along with providing technical support and direction for new and remedial construction markets. Christine Zhou was brought on to lead marketing and to provide the essential support to the sales department.
With these new hires, Kryton China looks forward to improving their technical services for their customers in the region and is confident that this will increase their shares in the local concrete waterproofing market. “We are focussed on building the foundations in regions that present the highest opportunity for growth. This allows us to serve our customers better with regional support embedded into the local market.” says Kevin Davis, Director of Sales for Kryton.
As China is being touted as the upcoming global leaders in construction and development, Kryton continues to invest heavily into this market. These new hires in China are similar to the strategic investments in India and the Middle East that Kryton has initiated. Kryton fully expects to see similar exponential growth as China develops further.
Kryton International Inc. takes the risk out of concrete waterproofing. As the inventors of the crystalline waterproofing admixture, Kryton has been waterproofing concrete structures since 1973. Kryton has the most complete system as it has undergone more testing and received more approvals than any other. Kryton is the global leader in manufacturing and distributing products for waterproofing, repairing and protecting concrete structures.