Kryton International has opened a fully stocked warehouse in the Jebel Ali Free Trade Zone (JAFZA), Dubai, to provide service to the Gulf Cooperation Council (GCC), Middle East and Africa. The new warehouse reduces lead and shipping times from eight weeks to one week and supports the company’s global strategy of servicing all of its markets with the shortest lead times possible.
Kryton made the move to invest in a warehouse in the area as it expects the region and GCC in particular to be one of the major drivers of company growth this year.
“We have experienced significant market development in the Middle East over the last five years and are confident that trend will continue throughout 2011 and beyond,” said Kari Yuers (left), CEO of Kryton International. “Our investment in the region demonstrates our belief in its potential and is an important step forward in continuing to provide high quality and efficient service to our customers.”
Kryton’s new warehouse will carry the entire Kryton product line. It will also stock water soluble bags of Kryton’s flagship product, Krystol Internal Membrane. These bags reduce jobsite waste by eliminating product pails and will assist in enhancing green building construction practices in the regions served by the warehouse.
The process of ordering products from Kryton will remain the same for customers. Local distributors place orders on behalf of customers directly with Kryton’s customer service department. Kryton’s distributors in the GCC and Middle East can be reached through the company’s regional manager, Fadi Farhat, while distributors in Africa can be reached through Kryton’s Africa territory manager, Gary Penk.
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